Surprising Color Boosts Results

DM news recently had an interesting article on color use. Bottom line: traditional color doesn’t necessarily boost results. Creative color use does — Forget the full color wash. Spot color or a chart of graph (or fundraising offer line) provides added visibility if you haven’t used color everywhere else. Color can increase brand recognition by 80%. Think about consistent color use for the logo at least. Innovate with color that stands out. Seth Godwin points out in his book Purple Cow: “Brown cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring. A Purple Cow, though. Now that would be interesting. (For a while.) The essence of the Purple Cow is that it must be remarkable.” Today, color is affordable. The challenge is to use it in the most powerful way possible.