Recession makes us more important than ever…

Nonprofits need to understand that the current economic crisis makes their work more important than ever. And they need to communicate that effectively. Today’s messaging must emphasize the critical nature of continuing what we’re doing and doing it better. “We’re resetting some things to ride out the recession.” “We’re restructuring to work stronger and smarter.” “We’re cutting expenses.” “You can count on us to do more with less.” “Our mission is providing extraordinary value.” “We’ll keep you informed as to how all this is shaking out.” Make your donors a partner through this difficult journey.