If you haven’t noticed, there’s a fundraising revolution underway. If you take the right steps now you’ll be able to capitalize on the new opportunities it’s creating. Want to learn more? Join us at the Christian Leadership Alliance 2010 Convention. We’ll be at booth #106 from April 19-21. But perhaps more importantly, we’ll be offering two workshops that will help you make the transition into this new fundraising world. “Creating Donors for Life” Tuesday, April 20, 8:00-9:30 AM Room: Pacific Salon 6 Kn Moy, SR VP of Insight & Innovation Carter Wade, VP Account & Innovation Services Donor loyalty. It’s hard to come by these days. Most organizations keep doing what they have always done, but it’s not working. But there is another way: creating donors for life. In this workshop Kn and Carter will present an approach, based on the science of Customer Experience Management, for improving donor engagement, reducing donor attrition and maximizing long-term donor value. At this workshop you’ll learn . . . why we can’t keep doing what we’ve always done in fundraising in today’s 2.0 world of donor behavior. fundraising ‘s central operating principal, and how to apply this central truth in your donor engagement strategies. seven donor-facing disciplines that will help them create a donor experience management approach to donor engagement. “How to Successfully Raise Funds Online” Tuesday, April 20, 3:30-5:00 PM Room: Ascot Moved to Stratford Dave Raley, Director of Digital Marketing Megan Hawkes, Executive Director, Constituent Engagement, Campus Crusade for Christ International Has your ministry struggled to successfully raise funds online? Are you unsure about how to raise money in this new integrated multi-channel fundraising world? Well, then you’re in luck. Dave and Megan will be addressing just that. Over the last year Campus Crusade for Christ has run a number of integrated multi-channel campaigns that have been especially successful at generating online revenue. They’ll be sharing best practices and results from these campaigns. At this workshop you’ll get practical tips for cultivating donors on and offline. You’ll learn . . . best practices in driving successful integrated multi-channel fundraising. specific examples of multi-channel fundraising in action. practical applications for the cultivation of new donors.
Two workshops tomorrow at the CLA 2010 Convention
April 19, 2010