cla

Christian Leadership Alliance is an association that serves more than 10,000 members working in more than 4,500 business and ministry leaders representing today’s most recognized and influential Christian organizations and large churches. The mission of CLA is to exhort, equip and empower Christian leaders to think biblically and lead effectively as faithful stewards in the service of Jesus Christ.

Enter to WIN one of six iPad2, stop by our booth 107 to enter and take our challenge about your donors. Who ARE your donors?

Please join Masterworks at the following workshops on Tuesday, April 27:

  • 8 AM  —     Come and hear Kn Moy, SVP of Insight and Innovation, presentation on “Donors for Life: The Big Shift is On!

Donor loyalty, the holy grail of fundraising, is harder and harder to come by today. But, we can have donors for life. After completing this session, you will be able to :1) Demonstrate why ministries can’t keep doing what they have always done in fundraising, 2) Articulate fundraising’s central operating principle, and apply this central truth in  your donor engagement strategy, and 3) Implement five donor-facing disciplines that will help you institute a donor experience management approach to donor engagement.

  • 3:30 PM — Listen to Dave Raley, Director of Digital Marketing, present on “Micro-engagement Goes Mainstream.”

Come to see specific examples of how micro-engagement is gaining steam, from the micro-fundraising explosion of text giving in amounts of $5 or $10, to the rapid growth of micro-blogging, micro-advocacy, micro-volunteering and micro-connections. After completing this course, you will be able to: 1) Base strategies on key trends in micro-engagement, 2) Tap into these trends as appropriate to increase engagement in your organization, and 3) Act on practical recommendations to stay on the leading edge of micro-engagement in 2011.

Steve Woodworth, Lee Wilhite, Corey Gordon, Carter Wade, Olga Holguin, Kn Moy, Dave Raley, and Doug Clark will be attending.