Maximizing Net Income

“Most fundraisers focus almost all of their attention on generating income. They often don’t apply the same creative energy to reduce expense. I made that mistake myself for many years as I directed World Vision’s marketing programs. When we turned our creative energy to the expense side, it was amazing what we were able to accomplish.”

Rory Starks, our Vice President of Strategic Engagement, writes about maximizing net income in the August 22 issue of Outcomes Online, the E-newsletter of the Christian Leadership Alliance. Read the rest of Rory’s article to learn 7 strategies you can implement at your non-profit.