It’s been a busy year on the Masterworks blog. We’ve worked hard to make sure each and every post was valuable to you, our reader. I hope we’ve been successful.
To close out the year, here’s a look at the 5 most popular posts of the year. Enjoy.
3 online reading behaviors you need to know about
Your donors and constituents read differently online. This means you need to write differently as well. This post shares the 3 reading behaviors that should most drastically influence your approach to writing online.
Predicting 2011, how’d we do?
This post just went up last week, but it has seen a lot of traffic. See how Digital Marketing Strategist Jacob Smith did at predicting trends in digital for 2011.
QR codes — ready for the mainstream?
QR codes have been around for a few years. They’ve probably been used more in 2011 than any other year, but will they really catch on? We tackled this question back in May.
41 shades of blue
Testing must be at the core of any digital marketing program. In this post we shared why you should be testing, how to run a test and some simple testing resources.
How nonprofits and individuals are building personal relationships using social media to engage donors
Christian Andersen shares how 2 organizations are using social media to build meaningful relationships with their audiences. Take a look and see what you can learn from them.
Now, we’d love to hear from you. What were your favorite posts from the last year? What topics would you like us to tackle in 2012?
That’s a wrap. See you in 2012.