Masterworks at CLA 2012

How well do you know your donors? Learn what motivates people to give.

If you are attending CLA this week, you can find out how to leverage new opportunities to learn about your donors by attending our conference workshops on Thursday, April 12th.

8:00am: CLA Session #113: Communications and Marketing track

Stop Your Disaster Response from Being a Disaster

Panel Discussion led by Carter Wade

No matter what organization we work with, we all respond to disasters. Sometimes they are natural disasters. Others are political, while still others are financial. Come to get practical marketing and fundraising advice so your next disaster response isn’t a disaster.

Joining Carter on the Panel:

– Major George Hood, The Salvation Army
– Megan Hawkes, Campus Crusade for Christ
– Mark Khouri, Food for the Poor

Three Key Learning Objectives and Takeaways

1. Recognize that we all deal with disasters — how to identify and respond to them.
2. Learn a variety of disaster response lessons from organizations of all sizes.
3. Share and learn among peers.

4:00pm: CLA Session #116: Revenue and Stewardship track

Donors for Life®

Presented by Corey Gordon

In this workshop, we’ll present a fundraising strategy, called Donors for Life® — based on the science of Customer Experience Management used by Fortune 100 companies — for dramatically improving donor engagement, reducing donor attrition, and maximizing long-term donor value.

Three Key Learning Objectives and Takeaways

1. Learn today’s new world of donor behavior.
2. Understand a new fundraising model based on three core strategies that work together to dramatically improve donor loyalty.
3. Discover how to apply this model in fundraising programs across all donor segments.

Enter to win 1 of 6 Apple iPads

1. Conference attendants can visit and take our 3×3 survey to receive an entry code.
2. Bring your code to BOOTH #501, in the corner of the Exhibit Hall opposite the general session entrance, to be entered to win 1 of 6 Apple iPads.
3. While you’re there, meet with Masterworks speakers and leaders Lee Wilhite, Corey Gordon, Carter Wade, Olga Holguin, and Doug Clark. We are looking forward to seeing you!