Masterworks welcomes CBM Australia

Masterworks is pleased to announce that CBM Australia has recently joined the team.

CBM (formerly Christian Blind Mission) was founded in 1908 with the opening of an orphanage for blind children in Turkey. CBM has since grown into an organization that, in 2012, served over 31 million people living with a range of disabilities in more than 70 countries. With a model that promotes self-reliance to help beneficiaries break the concurrent cycles of poverty and disability, CBM seeks to restore life and hope for people with disabilities in some of the world’s poorest places.

Masterworks began its relationship with CBM by conducting a file-health analysis that identified both opportunities and challenges for CBM. Like many non-profits in the U.S., organizations around the world are facing the same question — how to best attract and retain new donors in difficult economic times. The proprietary Masterworks Response Index (MRI) model, that is the culmination of years of research into donor behavior patterns, can provide information at an individual donor level — critical for ministries seeking an edge on new ways to appeal to donors.

Heath McSolvin, director of communications at CBM Australia, is looking forward to joining the Masterworks team. “Masterworks’ initial assessment confirmed our decision to expand our new donor acquisition efforts. Going forward, Masterworks will help us by implementing predictive analytics so we are optimizing net income,” McSolvin says.

By using MRI, Masterworks will optimize giving that results from direct mail appeals and other channels. With over a decade of investment in analytics, Masterworks will leverage its skills and experience to help CBM capitalize on their current strengths, as well as secure a strong donor base that will carry them into the future.

Steve Caldwell, vice president of analytics and insight for Masterworks, says “Given the trends affecting giving and generosity across the globe and the rising costs of traditional media, Masterworks is helping ministries reach the right donors, at the right time, with the right message, now more than ever. Our MRI modeling solution can help them do that by using more sophisticated methods to predict donor behavior and guide campaign investment decisions.”

The Masterworks integrated approach to marketing, fundraising and branding has made them a leader among agencies serving Christian non-profit organizations. Masterworks teams with its clients to help them grow their organizations and achieve their revenue goals, thus deepening their impact on the world.