At Masterworks we’re constantly looking for ways to help our clients:
- Find new donors
- Make more money for ministry, and
- Have a bigger impact in the world
And we’ve mastered a magic equation for all three areas:
Right audience + Right message + Right time = SUCCESS
Here’s just the latest example of the magic equation in action, from one of the rescue missions we serve:
In the fall of 2013, our Thanksgiving series for this client included 168,203 impressions that resulted in $336,284 in net revenue.
In the fall of 2014, through smart segmentation, optimized scheduling and revamped creative execution, the Thanksgiving series raised $405,512 from just 84,945 impressions.
Put simply: we mailed 49.5% fewer pieces and generated 20.6% more net revenue. And we did it without hurting retention, which was stronger than the previous year.
That, dear reader, is magic.
Contact me, firstname.lastname@example.org, or any member of our Masterworks team at any time to see how our expertise can help your ministry.