The Magic Equation

At Masterworks we’re constantly looking for ways to help our clients:

  1. Find new donors
  2. Make more money for ministry, and
  3. Have a bigger impact in the world

And we’ve mastered a magic equation for all three areas:

Right audience + Right message + Right time = SUCCESS

Here’s just the latest example of the magic equation in action, from one of the rescue missions we serve:

In the fall of 2013, our Thanksgiving series for this client included 168,203 impressions that resulted in $336,284 in net revenue.

In the fall of 2014, through smart segmentation, optimized scheduling and revamped creative execution, the Thanksgiving series raised $405,512 from just 84,945 impressions.

Put simply: we mailed 49.5% fewer pieces and generated 20.6% more net revenue. And we did it without hurting retention, which was stronger than the previous year.

That, dear reader, is magic.

Contact me,, or any member of our Masterworks team at any time to see how our expertise can help your ministry.