You can learn from campaign emails

Is your email marketing stuck in a rut? Are you looking for testable ideas to increase interaction with your digital content?  

CalendarDateFor the next 13 months, you’ve got no excuses.

 Currently, 15 Republicans and 6 Democrats have declared themselves candidates for president in the 2016 election. The email marketing they’re deploying is a breeding ground of testable ideas.

 Regardless of your politics, get yourself on the email distribution lists of as many major candidates as you’re comfortable with. It’s easy! I’m currently on the mailing lists of 10 candidates. It only took about 15 minutes to sign up for all ten.

 Next, sit back and enjoy the daily lesson in 21st-century email engagement.

 I guarantee you’ll find something compelling to test in your next campaign.

 Want more ideas on email marketing? Contact me at