Is your mission an empty platitude?

emptyplatitudeMission statements, purpose statements, corporate vision can be powerful.

It doesn’t matter what you call them … but they can rally your people together around your goal. Your cause. Your passion.

And in this instance, more is always better. Aim for the fences. Go big. Really BIG.

But …

This is only part of it. A killer statement is only as good as your weakest link getting behind it. Believing it. Living it. Breathing it.

Otherwise, it becomes nothing more than an empty platitude printed next to the image of a deer prancing in the woods — framed in fancy cherry oak and hanging in your conference room.

And no one cares about it.

People — employees, supporters, donors — all want to be a part of something greater than a spreadsheet. They want to feel like they’re more than just an ATM machine.

They want to see themselves with you. With a clear understanding of their role in creating awesomeness and making a contribution to something that matters.

And thanks to social media, they’re no longer hindered by a world built on hierarchies.

The globe has never been more flat in history. There are no boundaries. Just buttons with links that are connecting you and me to everyone else on the planet.

With this kind of open access, job titles and job descriptions are now irrelevant. Processes and models are blown up. Anyone can get to anyone.

And what matters is mission — answering the question, “What are you doing/creating/accomplishing today?”

So let’s forget the jargon and buzzwords. And get to work … creating something beautiful for the world together.

If you want to talk about how to create a killer statement, send me an email at