In a recent post called “Simple questions for writers,” marketing guru Seth Godin suggests that writers ask themselves four questions as they create. The questions are:
- What is it for?
- Who are you?
- Who is it for?
- Will it spread?
The man has earned his guru status.
From a direct response perspective, these questions are brilliant. Let’s break them down, briefly.
First, you need to have a clear purpose. Make sure what you write encourages people toward a specific action.
Second, you need to remember who you are and what you do. Do you feed people? Write about how you feed people. Write about who you are and what you know.
Third, you need to know your audience. Who are you writing for? What do you want that audience to do? What do they already care about?
Finally, you need to write in a compelling way, in a way that moves people to action. Tell moving stories that people can’t ignore.
Wise questions for any writer to ask before creating direct response marketing content.
Want to talk more about direct response writing? Contact me at firstname.lastname@example.org.