Branding: the Secret to Better Fundraising

View the recorded webinar here!

You’re hearing about branding today more than ever before. Everyone seems to be doing it. Some tell you it will help your ministry stand out from the crowd. Others will tell you it’s a waste of time and money. Many rebranded organizations, they say, actually see their fundraising results go down.

Both perspectives, actually, are right.

Done well, branding (or rebranding) can help you align everything you do around a common, consistent, differentiating promise. Done poorly — and too often it is (by “branding firms” that don’t understand donor-focused fundraising or direct response marketing) — branding can hurt you.

So how do you do branding well?

You’ll find out when you join us for the webinar Branding: the Secret to Better Fundraising. Led by Steve Brock, one of the country’s leading experts on branding for Christian ministries, the webinar will help clarify just what branding is and how it can help you raise more money.

We will reveal why most organizations do branding wrong, and expose some of the pitfalls you can avoid. Then we’ll provide specific steps you can take immediately to start doing branding differently — in a way that will help you do fundraising better.

It’s a very practical approach that will help you think about your organization and your fundraising in a whole new way.

Who should attend?

Anyone who works in nonprofit development, marketing or communications

Presented by:

Steve Brock
Senior Strategist, Digital Marketing and Brand Engagement

Sara Marlin
VP, Marketing and Communications
Prison Fellowship


Thursday, February 25, at 10 a.m. PST/1 p.m. EST



Register at:

Register now and discover how to present your organization in a way that will attract new donors and keep current ones coming back.

Please feel free to share this with your colleagues who may be interested.