According to a recent PEW study, “Americans are picking up and moving again as the recession fades, personal finances improve and housing markets recover.” The US Census Bureau says that 1 in 9 Americans moved between 2013 and 2014.
What happens when one of those 1 in 9 is a donor to your organization?
I let the P.O. Box I use for my non-profit donor communication study, the Secret Donor Project, lapse to see how organizations would communicate with me when their direct mail stopped being delivered.
One organization made a laudable effort with this email:
The post office has recently returned mail that we sent to you at this address:
Please send us a current address so we can keep you on our mailing list.
We look forward to hearing from you soon.
Donor Services Team
We want to make sure that your donors receive your communication. Why not take a minute this week to check on how your organization deals with address changes and undeliverable mail?