According to a recent PEW study, “Americans are picking up and moving again as the recession fades, personal finances improve and housing markets recover.” The US Census Bureau says that 1 in 9 Americans moved between 2013 and 2014.
What happens when one of those 1 in 9 is a donor to your organization?
I let the P.O. Box I use for my non-profit donor communication study, the Secret Donor Project, lapse to see how organizations would communicate with me when their direct mail stopped being delivered.
One organization made a laudable effort with this email:
Dear Donald,
The post office has recently returned mail that we sent to you at this address:
Donald Neigh
▉▉▉▉▉▉▉
▉▉▉▉▉▉▉ ▉▉▉▉▉Please send us a current address so we can keep you on our mailing list.
We look forward to hearing from you soon.Thank you,
Donor Services Team
DonorServices@▉▉▉▉.org
We want to make sure that your donors receive your communication. Why not take a minute this week to check on how your organization deals with address changes and undeliverable mail?