Thoughts from the Road: Lighthearted lessons about writing … and running

Don Rossi finishing Grandma’s Marathon in Duluth, Minnesota.

Don Rossi finishing Grandma’s Marathon in Duluth, Minnesota.

Once upon a time, I was working on a difficult project for an especially demanding client. It was pretty frustrating.

That day, I did something I’d never tried in the middle of the day before — I slipped on my running shoes and headed out the door.

After a few miles in the foothills, I was amazed at how much clearer my thinking had become.

There are a lot of things you can do to clear your head, and to make yourself a better writer. So if running scares you, there’s no need to stress.

But, for me, there’s no escaping it. A run fixes everything. If I’m struggling with a lede, or simplifying an offer that’s a little too complicated, you’ll find me where I belong…on the road.

On especially tough days, I’ll draw on some of my favorite running mantras, like:

“You can almost always do more than you think you can,”

“The more it hurts, the better it feels,”

or — I’m told this one is a Kenyan proverb — “Train hard, race easy.”

By the time I’m back at my desk, the world will be right again.