Once upon a time, I was working on a difficult project for an especially demanding client. It was pretty frustrating.
That day, I did something I’d never tried in the middle of the day before — I slipped on my running shoes and headed out the door.
After a few miles in the foothills, I was amazed at how much clearer my thinking had become.
There are a lot of things you can do to clear your head, and to make yourself a better writer. So if running scares you, there’s no need to stress.
But, for me, there’s no escaping it. A run fixes everything. If I’m struggling with a lede, or simplifying an offer that’s a little too complicated, you’ll find me where I belong…on the road.
On especially tough days, I’ll draw on some of my favorite running mantras, like:
“You can almost always do more than you think you can,”
“The more it hurts, the better it feels,”
or — I’m told this one is a Kenyan proverb — “Train hard, race easy.”
By the time I’m back at my desk, the world will be right again.