On Tuesday, June 23rd, we’re hosting a webinar on the future of sustainable giving in the subscription economy, and how that is being accelerated by changes in our culture and economy driven by the COVID-19 pandemic.
We’d love to see you there!
Tuesday, June 23rd at 9a Pacific // 12p Eastern
Reserve your spot
In February last year, I wrote that there was one marketing program that every single nonprofit should prioritize:
“…there’s ONE marketing program every single nonprofit should have on their list to prioritize. No matter your size, no matter your cause, this program should be on your priority list for 2019. Building and growing your sustainer giving program is paramount in 2019.” — Excerpt from Building and Growing Sustainer Programs in the Subscription Economy, February 28, 2019 |
My how little did I know…
When I wrote this, I had no clue what world we’d be living in, just one year later. No one could have predicted the way COVID-19 — the pandemic — has impacted every area of life.
And yet, here we are.
On Tuesday, June 23rd, I’ll be hosting a webinar with Allen Thornburgh, our Vice President of Strategic Innovation. We’ll talk about the future of sustainer giving in the subscription economy, including:
- How sustainer giving is being impacted by the current situation.
- The impact of generational shifts on monthly giving.
- How donor behavior has changed towards sustainer giving.
- Six key elements of a 21st-century sustainer program.
- How all of this is accelerated by changes in our culture and economy driven by the COVID-19 pandemic.
I would love to have you join us. It should be a rich time of learning, and I would welcome your questions and perspective — we’ll have a time of Q&A discussion.
Tuesday, June 23rd at 9a Pacific // 12p Eastern
Reserve your spot
Hope to see you there!
Dave