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What’s the ROI of a Changed Mind?

We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For … Read More

When Christians compete

On April 4, I’ll be facilitating “Innovation That Works” at CLA’s Outcomes conference with my friends Mark Neigh, Senior Product Developer at Masterworks, and Kyle Barthelson, Vice President of Direct … Read More