Cathedrals were the space programs of the medieval period. Designing and building a cathedral was an act of daring, vision, boundary-pushing, and determination. Cathedrals were more than “fancy churches.” They … Read More
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What’s the ROI of a Changed Mind?
We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For … Read More
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Journey Mapping: Understanding Your Audience
If we are going to move human hearts to take worthy action, we must do the hard work of understanding them. Granted, to see a solitary fundraising impact perform excellently … Read More
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Oh, for another quad venti snob-uccino…
I know that I can’t be the only one who is missing my time doing work from a coffee shop, thanks to COVID-19. I’m pretty sure it’s my pathetic, internal … Read More
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Advancing the Kingdom: Risk-takers Wanted
The afternoon of October 1, for the first time in my 48 years, I stood at the South Rim of the Grand Canyon. I had two immensely vivid thoughts. First: … Read More
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Don’t Miss the Innovation Industry Briefing on September 26
Every nonprofit — including yours — is somewhere on the growth curve. At the 2019 Bridge Conference, I showed a growth curve with sections A (high growth), B (reaching the … Read More
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Innovation AND Optimization: The Keys to Exponential Growth
Nearly everyone believes in the importance of marketing and fundraising optimization strategies. You know: Digital marketing. Direct response. Platforms and channels. Segments and funnels. Social media. Pixels. Ads. AI. Video. … Read More
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Running Strong With Two Underappreciated Growth Strategies (Part II)
In Part 1, I advocated for developing growth strategies that are impervious to common, predictable problems, such as big elections, natural disasters and losing major donor reps. Step 1 is … Read More
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Running Strong With Two Underappreciated Growth Strategies (Part I)
Maybe your ministry is one of the few that is on a solid growth trajectory. Statistically, however, it’s far more likely that your ministry is struggling to predictably grow, year … Read More
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You’re invited to a FREE interactive innovation workshop
There are many reasons why even the best-run nonprofits aren’t growing today. But here’s the most likely: The lack of a revenue-generation strategy that will succeed in the most challenging … Read More
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