The surprising success of a recent fundraising appeal mailed to major donors brought it all back to me. Success so often comes down to your offer — the outcome donors … Read More
The point is not that you should do this specific test, or that your results would be this impressive. It’s that you should be testing regularly and wisely to find the most promising opportunities for your organization. The nonprofits that are charging hard toward double-digit growth test constantly to learn and innovate.
We get questions. Like this one: Can my organization use the same story multiple times?
The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”
Even the most donor-focused nonprofits tend to talk a lot about their success. And who could blame them? Through their good work, the hungry are fed, the homeless are sheltered, … Read More
Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.
Your offer is absolutely critical. If you want to improve your fundraising results, then the first place to start is by improving your offer.
Once upon a time, back when I was a naïve young copywriter, I didn’t know what I was missing by not using the word will more often, or with greater … Read More
The greatest threat to nonprofit fundraising these days is likely not declining results. No, they aren’t the threat that should be keeping us awake at night. In fact, they aren’t … Read More
A Masterworks colleague who once worked at Starbucks said he’d occasionally have a patron come in, order a coffee — sometimes something complicated, like a triple venti no-foam cinnamon dolce … Read More
Why is it that so many people don’t like fundraising? Or fundraisers? They think fundraising is a necessary but unpleasant little enterprise that supports causes which, ironically, are honorable and … Read More
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