More and more, I’m encouraged to see nonprofit organizations leaning into recurring giving. Leaders are recognizing that the Subscription Economy has made consumers and donors comfortable with discretionary giving on … Read More
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How AI is transforming digital marketing and fundraising
In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising. In the workshop, I … Read More
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How the Subscription Economy Makes Sustainer Programs Possible
The rise of the Subscription Economy has made building and growing a strong sustainer program accessible to more nonprofits than ever before. Last year, recurring online giving saw growth of … Read More
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What top nonprofits are doing to maintain momentum in 2021
Last week, we had the privilege of hosting more than a dozen regional and national ministries for a two-day summit. Following are a few themes that emerged from the summit: … Read More
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Rescue mission fundraising priorities in 2021
Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.
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Upcoming Webcast — Leading fundraising and marketing in the Next Normal
In times of significant change, it can be very tempting to buy into the narrative that “everything is changing; therefore, we must change EVERYTHING!” While this can be healthy in the sense that nothing is sacred, it can also be dangerous.
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Thanksgiving, Giving Tuesday, and Year-end
Coming into the holidays and year-end season, we’ve been optimistic. Donors, particularly small donors, have been stepping up at unprecedented levels since the onset of the pandemic in March, and … Read More
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Upcoming Webinar: Fundraising and Marketing in the Next Normal
What’s next for fundraising and marketing? Will the events of 2020 permanently change the way ministries fundraise and market? And if so, what does that look like in this “next … Read More
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One-hour webinar on using data science to drive donor selection
On Thursday, July 16, Masterworks is hosting a webinar on how we’re using artificial intelligence (machine learning) to improve our list selection for fundraising. We’d love to see you there! … Read More
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Sustainer Giving in the Post-COVID Era
On Tuesday, June 23rd, we’re hosting a webinar on the future of sustainable giving in the subscription economy, and how that is being accelerated by changes in our culture and … Read More
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