More and more, I’m encouraged to see nonprofit organizations leaning into recurring giving. Leaders are recognizing that the Subscription Economy has made consumers and donors comfortable with discretionary giving on … Read More
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How AI is transforming digital marketing and fundraising
In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising. In the workshop, I … Read More
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How the Subscription Economy Makes Sustainer Programs Possible
The rise of the Subscription Economy has made building and growing a strong sustainer program accessible to more nonprofits than ever before. Last year, recurring online giving saw growth of … Read More
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What top nonprofits are doing to maintain momentum in 2021
Last week, we had the privilege of hosting more than a dozen regional and national ministries for a two-day summit. Following are a few themes that emerged from the summit: … Read More
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Rescue mission fundraising priorities in 2021
Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.
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Thanksgiving, Giving Tuesday, and Year-end
Coming into the holidays and year-end season, we’ve been optimistic. Donors, particularly small donors, have been stepping up at unprecedented levels since the onset of the pandemic in March, and … Read More
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One-hour webinar on using data science to drive donor selection
On Thursday, July 16, Masterworks is hosting a webinar on how we’re using artificial intelligence (machine learning) to improve our list selection for fundraising. We’d love to see you there! … Read More
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Sustainer Giving in the Post-COVID Era
On Tuesday, June 23rd, we’re hosting a webinar on the future of sustainable giving in the subscription economy, and how that is being accelerated by changes in our culture and … Read More
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Creative Destruction
“Too many important kingdom nonprofits aren’t growing.” That’s the starting point for the latest feature article in the Christian Leadership Alliance’s Outcomes Magazine, co-written by Kelly Friedlander, of Prison Fellowship, … Read More
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Fundraising for the “Next Normal”
For the foreseeable future, we are living in a post-COVID world. What does this mean for marketing and fundraising in 2020, and beyond?
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