In 2018, Domino’s, the largest pizza company in the world, launched a “Paving For Pizza” campaign providing a $5,000 grant to every state to use on paving better roads to … Read More
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Great job, Doritos! (and other takeaways from the Super Bowl)
Super Bowl, America’s largest advertising event, never fails to showcase the creativity, humor, and heart of brands from a wide range of industries. While this may be an exciting yet … Read More
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Is your campaign-mindset limiting your digital performance?
It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve … Read More
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Chatbots — these are the droids you’ve been looking for.
Ever have a sneaking suspicion that the “person” you’re chatting with might actually be a robot? Well, love ‘em or hate ‘em, chatbots — or conversational agents — are tapping … Read More
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