There’s an old rule of thumb that says 95% of the people only use 5% of the functions. This is never more true — as Donald Norman pointed out in … Read More
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We Unlocked Digital Media Acquisition Success When We Figured Out These Four Things
Stuck at home during the pandemic, Americans have changed the way they engage with the Internet. Staying in touch with grandkids via Zoom. Buying toilet paper online. Making philanthropic decisions. … Read More
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The Case for Digital Media in Three Charts
Software continues to rapidly eat the world, and as the success of services like Uber, Airbnb and Netflix show: behavior is changing just as rapidly. These three charts show how … Read More
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The Key to 8x Better Digital Media Performance
I like advertising. I keep books by the greats—Ogilvy, Gossage, DDB—within reach of my desk. I like the right combination of words and images to make you look and then … Read More
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A new kind of digital media for a new kind of non-profit
A recent M+R study showed that 1 of the top 3 secrets to the fastest-growing non-profits is their investment in digital media. For non-profit organizations, digital media will be a … Read More
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The $10 donor is dead.
In 1976, Dutch economist Peter van Westendorp introduced market researchers to the Price Sensitivity Meter — a technique for determining consumer price preferences. The approach uses a series of questions to … Read More
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Google Grant success secret — bid on your brand
Here’s a scenario I’ve seen play out over and over again: An organization applies for an AdWords Grant from Google, gets super excited about the $10,000 in in-kind media that … Read More
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3 donation page tests that will increase donor value
Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More
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What can you give your donor?
Take two minutes to watch this video of Steve Jobs, newly back at Apple, responding to a harsh question from an angry developer who doesn’t understand why his pet product … Read More
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Secrets of the Top 25 Non-Profits
M+R recently released their 2016 Benchmark Study of 105 US non-profits. Like most studies their benchmarks serve to show how your organization compares to the “normal” of the organizations in … Read More
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