Search results for

When it comes to your brand, context is king

The takeaway Today what you say matters less than how you say it. And how you say something requires that you understand the context in which it will be received. … Read More

Connecting branding to fundraising

Is your brand clear, compelling and consistent? Do your fundraising offers faithfully represent your brand? When branding and fundraising support each other, guess what? Your donors will respond. The chatter … Read More

Part 3: Costs

In my first branding post, we looked at how hard it is for non-profit organizations to carry out an effective branding (or rebranding) process due to the complexity of the … Read More