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When it comes to your brand, context is king

The takeaway Today what you say matters less than how you say it. And how you say something requires that you understand the context in which it will be received. … Read More

Connecting branding to fundraising

Is your brand clear, compelling and consistent? Do your fundraising offers faithfully represent your brand? When branding and fundraising support each other, guess what? Your donors will respond. The chatter … Read More

The Value of the Net Promoter Score

Who are your best supporters? In many cases, your best supporters are your major donors. But not always. Some champions of your ministry may donate less, either because they’re financially … Read More

Part 6: To know yourself is not enough

“Know thyself.” These words worked well as a maxim written on the Temple of Apollo at Delphi and later used by Plato in reference to sayings of Socrates. Every organization … Read More

Part 5: Brands built on sand

Before we proceed with our discussion on brand research, let’s step back and look at where that research is taking you. In Matthew 7:24-27, Jesus tells the parable of two … Read More

Part 4: Don’t forget brand research

We’ll spend the next few posts in the series focusing on brand research. But first, let’s recall a few things about your brand in general. First, your brand is more … Read More

Part 3: Costs

In my first branding post, we looked at how hard it is for non-profit organizations to carry out an effective branding (or rebranding) process due to the complexity of the … Read More