The leadership team of a large Christian organization wanted to accelerate its engagement with digital audiences and build a robust digital donor file.
They challenged Masterworks to see a five-fold increase in digitally-acquired donors in five years.
Masterworks created new concepts in conjunction with the marketing team to uncover the core motivations for digitally acquired donors.
With emerging technology that allows us to innovate quickly, our creative teams can test and iterate based on the results we see in real time.
What lead to our success?
Our unique Always On approach.
In partnership with the organization’s team, we saw a five-fold increase in their digitally acquired donors in one year. James Ackerman, CEO and President of Prison Fellowship, shared:
“Masterworks is right here in the ministry with us. What they create on behalf of Prison Fellowship comes from a place of deep empathy and a shared love of Jesus.”
Does the ever-changing digital landscape overwhelm your team? Do you want to learn more about being ‘Always On’? We’d love to be your partner. Reach out below.