
With Facebook creating more and more hoops for Christian nonprofits to jump through to target their donors with faith-forward ads, Masterworks created an innovative solution to maintain digital performance through the creation of our digital ad network.
Goal
Due to the recent privacy updates on websites like Meta, and the ways this was handcuffing faith-based organizations specifically, we wanted to find a long-term solution for interest-based targeting for new digital donors.
Strategy
Placing our client’s ads in front of Christians who cared about their cause and wanting to partner with their organization. In one instance, an organization wanted to create ads to position their newly released book.
We optimized placement on over 150+ websites across our ad network to target the best audiences.
Results
Our client saw 3:1 ROI in book sales from their work with us across the ad network. The client had to do a reprint of their book because it was selling so successfully.
Do you want to explore strategies for reaching your audiences outside of Meta? Fill out the form below to talk through our Digital Ad Network.