MRI is a value-based model that goes beyond traditional segmentation methods to score and select based on donor value and likelihood of response.
MRI creates distinct segments of donors, such as monthly donors, that are targeted outside the standard segmentation process.

Masterworks provided strategy and coaching; reviewed and discussed strategic aspects of the segmentation and selection process; and helped identify ideal, comparable backtests to inform selection decisions.

With MRI, we were able to recommend a 30% reduction in mail quantity, while growing their net revenue by $9,300 per mailing – ensuring healthy second gift conversion rates, active donor retention, and lapsed reactivation. This resulted in a net revenue increase of more than $120,000 for the year and they were able to reinvest in other mission-critical priorities.