Masterworks utilized a “human-centered design” approach that focused on donor participation with Prison Fellowship. The result was a new program called Restoration Partners.
Prison Fellowship wanted to launch a new sustainer donor program from the ground up, inviting donors to “resurrect hearts among America’s incarcerated and their families.” The program was to be conceptualized, built, and launched in six months.
Harness human- centered design in every stage of new program development, understanding the audience, their heart motivations, preferred language and expectations — from recruitment to onboarding to cultivation. Co-creation can be crucial in new programs development. Gathering audience insights and collaborating with key ministry stakeholders and subject-matter experts. Begin by launching a minimum viable product (MVP), then iterate. The lesson is: get to the market as quickly as possible, then replicate what works.
After 12 months, Masterworks exceeded every measure for the first-year projections. Our client saw 5.5 ROAS on initial launch campaign
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new sustainers join their Restoration Partners program, and growing
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