Masterworks utilized a “human-centered design” approach that focused on donor participation with Prison Fellowship. The result was a new program called Restoration Partners.

Goal

Prison Fellowship wanted to launch a new sustainer donor program from the ground up, inviting donors to “resurrect hearts among America’s incarcerated and their families.” The program was to be conceptualized, built, and launched in six months.

Strategy

Harness human- centered design in every stage of new program development, understanding the audience, their heart motivations, preferred language and expectations — from recruitment to onboarding to cultivation. Co-creation can be crucial in new programs development. Gathering audience insights and collaborating with key ministry stakeholders and subject-matter experts. Begin by launching a minimum viable product (MVP), then iterate. The lesson is: get to the market as quickly as possible, then replicate what works.

Results

After 12 months, Masterworks exceeded every measure for the first-year projections. Our client saw 5.5 ROAS on initial launch campaign

Does your organization need to build a sustainer program from the ground up? Or refine one that already exists? Let’s chat by filling out the form below.

OUR CLIENT SAW

1000+

new sustainers join their Restoration Partners program, and growing


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