Last week, we had the privilege of hosting more than a dozen regional and national ministries for a two-day summit. Following are a few themes that emerged from the summit: … Read More
Are You Benefitting from Database Co-ops?
Nonprofit organizations acquired and reactivated donors in 2020 at performance levels that have not been seen since before the recession in 2008. The growth in new donor acquisition was remarkable, … Read More
Is your campaign-mindset limiting your digital performance?
It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve … Read More
Rescue mission fundraising priorities in 2021
Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.
2020 was unprecedented (there’s that word again)!
2021 has already proven to be just as unpredictable and as — here’s that word again — unprecedented as 2020. But as we move into the year, we are doing so with a whole new group of donors. These new and reactivated donors are proving generous and are converting.
One Trend Shaping the Future of Fundraising and Marketing
On April 17 at the Christian Leadership Alliance Outcomes Conference in Dallas, Dave Raley and Scott VanderLey will be giving a talk titled Lessons from the best: Double digit-growth in … Read More
4 ways to leverage Conversion Optimization to grow your digital acquisition
With a growing number of Masterworks clients now bringing in more than half of their new donors online, digital has arrived. It’s fast becoming the place to find and cultivate … Read More
3 donation page tests that will increase donor value
Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More