For those with small children, or those who just love Disney, you may have heard Idina Menzel’s voice belting out a chorus from Frozen 2. It’s the current soundtrack of … Read More
Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.
2021 has already proven to be just as unpredictable and as — here’s that word again — unprecedented as 2020. But as we move into the year, we are doing so with a whole new group of donors. These new and reactivated donors are proving generous and are converting.
The world has seemingly changed overnight and millions of us are being asked to shelter in place, practice social distancing, and forego meeting with our friends, family, and church communities. … Read More
When people talk about Artificial Intelligence, or AI, they often think The Matrix or Hal 9000, the famous computer with a mind — and agenda — of its own. But I’m … Read More
In nonprofit fundraising, there’s nothing quite so important as calendar year-end giving. Most organizations earn a significant portion of their revenue in the last few weeks of the year. So … Read More
On the heels of the General Data Protection Regulation (GDPR) legislation that came into effect for organizations active in Europe earlier this year, the state of California has become the … Read More
In early December, you may have received an email from Google about upcoming changes to Google Grants. The tone of the email was glowing, and said in effect: “Good news! We’re … Read More
A big part of what drives me and our team here at Masterworks is figuring out how to do even more to inspire generosity in the donors who support our … Read More
On the heels of one of the most controversial presidential races, an election upset that stunned the media and had stock markets reeling from the uncertainty of a ‘Trumped’ future…fundraisers … Read More