You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
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Watch your focus: Three copy traps that unintentionally exclude donors
Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.
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When it comes to your brand, context is king
The takeaway Today what you say matters less than how you say it. And how you say something requires that you understand the context in which it will be received. … Read More
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Oh, for another quad venti snob-uccino…
I know that I can’t be the only one who is missing my time doing work from a coffee shop, thanks to COVID-19. I’m pretty sure it’s my pathetic, internal … Read More
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People of Masterworks | Jodi Carlson, Senior Copywriter
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
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Masterworks Brand in 2019 and Beyond
I don’t normally like to call attention to Masterworks. That’s because we exist to partner with ministries to help move hearts and minds to action. To serve others. So why … Read More
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Is Your Nonprofit a Pit Bull or Labrador Retriever?
Some dogs are cute. Some dogs bite. What about your nonprofit? To your donors, are you a pit bull with bite? Or are you an approachable lab with tail wag? … Read More
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Keep Your Eyes on the Road and Your Donors in the Fold
We’re going to talk about brand. In just a second. First, we’re going to talk about cycling crashes. In case you didn’t know, there are 2 types of bike crashes: … Read More
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Branding: the Secret to Better Fundraising
View the recorded webinar here! You’re hearing about branding today more than ever before. Everyone seems to be doing it. Some tell you it will help your ministry stand out … Read More
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Phantom Email Syndrome
Is your organization sending emails you don’t know about? Most likely it is and these phantom emails represent missed opportunity, especially as data show they have the highest interaction rates. … Read More
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