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Investigating the future of TikTok ads for digital advertising

The digital advertising environment is a quickly evolving landscape. Staying relevant requires continuous awareness of trends and a constant pursuit to engage with your audience. A key platform entering this … Read More

Rescue mission fundraising priorities in 2021

Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.

2020 was unprecedented (there’s that word again)!

2021 has already proven to be just as unpredictable and as — here’s that word again — unprecedented as 2020. But as we move into the year, we are doing so with a whole new group of donors. These new and reactivated donors are proving generous and are converting.