For those with small children, or those who just love Disney, you may have heard Idina Menzel’s voice belting out a chorus from Frozen 2. It’s the current soundtrack of … Read More
Extraordinary. Unprecedented. Unexpected. These are words that are far too familiar to most of us, looking backwards at two plus years of “new normals” and looking forward into the next … Read More
There are just seven more weeks before the end of the year, and we know how critical these weeks are for your fundraising efforts. At Masterworks, we have been fundraising … Read More
More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. … Read More
The surprising success of a recent fundraising appeal mailed to major donors brought it all back to me. Success so often comes down to your offer — the outcome donors … Read More
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
The point is not that you should do this specific test, or that your results would be this impressive. It’s that you should be testing regularly and wisely to find the most promising opportunities for your organization. The nonprofits that are charging hard toward double-digit growth test constantly to learn and innovate.
We get questions. Like this one: Can my organization use the same story multiple times?
The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”
Even the most donor-focused nonprofits tend to talk a lot about their success. And who could blame them? Through their good work, the hungry are fed, the homeless are sheltered, … Read More
Last week, we had the privilege of hosting more than a dozen regional and national ministries for a two-day summit. Following are a few themes that emerged from the summit: … Read More