January begins one of my favorite times of the year — Annual Planning. Building plans with our client partners and extended Masterworks team is exciting. All the discovery sessions, deep … Read More
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Thank you: say it like you mean it
For many, this is the season of giving. Buying gifts for friends and family. Dropping off toys, food, and clothing at local food banks and churches for those in need. … Read More
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Three things we learned from Giving Tuesday (that you can still implement before year end!)
Giving Tuesday is now ingrained into the holiday season, and it’s more popular than ever. The Giving Tuesday Data Commons estimates that “giving in the United States alone totaled $3.1 … Read More
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7 ideas for reaching more people & raising more money this year end
There are just seven more weeks before the end of the year, and we know how critical these weeks are for your fundraising efforts. At Masterworks, we have been fundraising … Read More
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Bridging the Development and Finance Divide
It’s amazing how God weaves such a unique group of people into our ministries, with different skill sets and distinctive strengths, each created with a unique perspective on their contribution … Read More
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Production costs are up. How can you mail less?
Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and … Read More
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Using data science to drive donor selection
Let’s face it — fundraising can be hard and complicated. It’s a balance of traditional marketing (reaching the right people with the right product at the right time with the … Read More
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7 ways to inspire donors to give with a donor-advised fund
More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. … Read More
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Get over the complicated and keep it simple
There’s an old rule of thumb that says 95% of the people only use 5% of the functions. This is never more true — as Donald Norman pointed out in … Read More
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Are you giving your major donors the good stuff?
The surprising success of a recent fundraising appeal mailed to major donors brought it all back to me. Success so often comes down to your offer — the outcome donors … Read More
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