We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For … Read More
What can leaders learn from broader trends that are transforming our world today? The Purpose & Profit Podcast was created to help answer the question, “What are the surprising ideas … Read More
The surest way to block creativity is to pretend you already know all the answers. So don’t. Instead, be a learner.
Be present. Learn from the creatures and created things that aren’t affected by the stock market’s peaks and plummets. See what they might have to say to you.
On Tuesday, June 23rd, we’re hosting a webinar on the future of sustainable giving in the subscription economy, and how that is being accelerated by changes in our culture and … Read More
“Too many important kingdom nonprofits aren’t growing.” That’s the starting point for the latest feature article in the Christian Leadership Alliance’s Outcomes Magazine, co-written by Kelly Friedlander, of Prison Fellowship, … Read More
If we are going to move human hearts to take worthy action, we must do the hard work of understanding them. Granted, to see a solitary fundraising impact perform excellently … Read More
The afternoon of October 1, for the first time in my 48 years, I stood at the South Rim of the Grand Canyon. I had two immensely vivid thoughts. First: … Read More
Every nonprofit — including yours — is somewhere on the growth curve. At the 2019 Bridge Conference, I showed a growth curve with sections A (high growth), B (reaching the … Read More
Nearly everyone believes in the importance of marketing and fundraising optimization strategies. You know: Digital marketing. Direct response. Platforms and channels. Segments and funnels. Social media. Pixels. Ads. AI. Video. … Read More
- Page 1 of 2