For many, this is the season of giving. Buying gifts for friends and family. Dropping off toys, food, and clothing at local food banks and churches for those in need. … Read More
Are you giving your major donors the good stuff?
The surprising success of a recent fundraising appeal mailed to major donors brought it all back to me. Success so often comes down to your offer — the outcome donors … Read More
How AI is transforming digital marketing and fundraising
In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising. In the workshop, I … Read More
It’s the pretty stuff that does the heavy lifting
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
Do donors remember the stories we tell?
We get questions. Like this one: Can my organization use the same story multiple times?
The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”
It’s All About the Need
Even the most donor-focused nonprofits tend to talk a lot about their success. And who could blame them? Through their good work, the hungry are fed, the homeless are sheltered, … Read More
Creativity isn’t just for creatives: Part II
The surest way to block creativity is to pretend you already know all the answers. So don’t. Instead, be a learner.
Creativity isn’t just for creatives: Part I
Be present. Learn from the creatures and created things that aren’t affected by the stock market’s peaks and plummets. See what they might have to say to you.
Watch your focus: Three copy traps that unintentionally exclude donors
Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.
Oh, for another quad venti snob-uccino…
I know that I can’t be the only one who is missing my time doing work from a coffee shop, thanks to COVID-19. I’m pretty sure it’s my pathetic, internal … Read More