Giving Tuesday is now ingrained into the holiday season, and it’s more popular than ever. The Giving Tuesday Data Commons estimates that “giving in the United States alone totaled $3.1 … Read More
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Investigating the future of TikTok ads for digital advertising
The digital advertising environment is a quickly evolving landscape. Staying relevant requires continuous awareness of trends and a constant pursuit to engage with your audience. A key platform entering this … Read More
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How to Blend Process, Strategy, and Creativity to Maximize Results
Throughout my career, I have been part of marketing and agency teams that have developed great creative as well as, if I’m honest, some not-so-great creative. As I look back … Read More
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It’s the pretty stuff that does the heavy lifting
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
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What top nonprofits are doing to maintain momentum in 2021
Last week, we had the privilege of hosting more than a dozen regional and national ministries for a two-day summit. Following are a few themes that emerged from the summit: … Read More
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The Key to 8x Better Digital Media Performance
I like advertising. I keep books by the greats—Ogilvy, Gossage, DDB—within reach of my desk. I like the right combination of words and images to make you look and then … Read More
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California donor and data privacy in the news
On the heels of the General Data Protection Regulation (GDPR) legislation that came into effect for organizations active in Europe earlier this year, the state of California has become the … Read More
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The 2018 Google Grants Changes (Part III): Strategies for Maximizing Benefit
In my last post (Part II of this series), I talked about how to minimize risks from Google’s Maximum Conversions change. This week, I want to shift gears and talk … Read More
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The 2018 Google Grants Changes (Part I): What Do They Mean for You?
In early December, you may have received an email from Google about upcoming changes to Google Grants. The tone of the email was glowing, and said in effect: “Good news! We’re … Read More
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3 donation page tests that will increase donor value
Gift amount is the key indicator for a donor’s long-term value. Here are three ideas for testing your gift array. They are designed to increase the average gift amount on … Read More
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