For those with small children, or those who just love Disney, you may have heard Idina Menzel’s voice belting out a chorus from Frozen 2. It’s the current soundtrack of … Read More
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Production costs are up. How can you mail less?
Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and … Read More
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How the Subscription Economy Makes Sustainer Programs Possible
The rise of the Subscription Economy has made building and growing a strong sustainer program accessible to more nonprofits than ever before. Last year, recurring online giving saw growth of … Read More
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Upcoming Webinar: Building and Growing Recurring Giving in the Subscription Economy
Recurring giving has been an instrumental part of fundraising for decades. But there are several forces that are transforming recurring giving and reshaping donor expectations. Together, these changes represent an … Read More
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What top nonprofits are doing to maintain momentum in 2021
Last week, we had the privilege of hosting more than a dozen regional and national ministries for a two-day summit. Following are a few themes that emerged from the summit: … Read More
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Rescue mission fundraising priorities in 2021
Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.
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Marketing and donor commitment in a recession
The world has seemingly changed overnight and millions of us are being asked to shelter in place, practice social distancing, and forego meeting with our friends, family, and church communities. … Read More
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Advancing the Kingdom: Risk-takers Wanted
The afternoon of October 1, for the first time in my 48 years, I stood at the South Rim of the Grand Canyon. I had two immensely vivid thoughts. First: … Read More
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What Nike can teach nonprofits about building a great sustainer program
If there was any doubt we live in a Subscription Economy, Nike just confirmed it with the announcement of its new Nike Adventure Club — a “sneaker club for adventurous … Read More
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Citygate Preview: One Strategy from Today’s Fastest Growing Nonprofits
According to the recently released 2018 Charitable Giving Report, giving to “Faith community” charities through 2018 changed by only 0.3%. Giving to human services charities changed by 1.3%. I don’t … Read More
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