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Masterworks will be at

CLA 2022: The Outcomes Conference

Join the Christian Leadership Alliance community of ministry professionals, and come say hello to us at Booth 52!
April 26-28, 2022

Stop by Booth 52 and enter to win $500 for the ministry that most moves your heart and mind! We would love to meet with you and share how mission & mastery make a difference.


At Masterworks, you get an agency that’s aligned with your mission, caring deeply about the work you’re called to do. At Masterworks, our mission has been the Master’s work for 32 years.



Masterworks brings best-in-class fundraising expertise in traditional and digital. From enterprise technology to advanced analytics, you don’t have to compromise.


Tuesday, April 26 from 10:30 a.m. – 12:00 p.m.

Donor Marketing: The Good, the Bad, the Ugly

There’s plenty of fundraising marketing collateral out there (some prettier than others). In this interactive session, Heather and Ray share six guiding principles of marketing to your supporters. They’ll help you identify what “good” looks like and how it impacts results.


  1. Know the process that’s required to achieve the “good” and marketing that works

  2. Apply six messaging principles to guide your creative development

  3. Evaluate marketing collateral, knowing how to separate the good from the bad.


Ray Pokorny

Senior VP, Corporate Strategy in Products and Services


Heather Day

Director of Marketing

Barnabas Foundation

Wednesday, April 27 from 1:30 p.m. – 3:00 p.m.

Building and Growing Sustainer Giving

Recurring giving is more important than ever. We’ll cover the trends transforming sustainer giving, changing donor expectations, and a case study for how Jewish Voice grew their sustainer program 252% over the past five years.


  1. Comprehend the trends transforming recurring giving and reshaping donor expectations

  2. Gain insight from the six critical elements of a new breed of successful, growing sustainer programs

  3. Apply practical lessons and examples of recurring giving programs that are growing


Dave Raley

EVP, Strategic Innovation


Carly Berna

Vice President of Marketing

Jewish Voice Ministries International

Wednesday, April 27 from 3:30 p.m. – 5:00 p.m.

Kill the Campaign

Learn how Prison Fellowship shifted into an “Always On” fundraising approach and increased their online donor growth by five times!


  1. Apply insights on digital media fundraising

  2. Strengthen your ability to craft offer development

  3. Lead organizational change

Presented by:

Mark Neigh

VP, Digital in Digital


Annie Nichols

VP, Direct Response Marketing

Prison Fellowship

Thursday, April 28 from 10:30 a.m. – 3:00 p.m.

Resource Development Roundtable: Lead Development Officers

In this fast-paced, interactive 3-hour roundtable (lunch break in the middle), we will explore important trends in resource development. It will be co-hosted by a member of the Alliance’s Board (Dave Raley) and a member of the Alliance’s Advisory Council (Griff Freyschlag). This roundtable will offer a unique opportunity to think together creatively on challenges, opportunities and solutions. Come, connect and learn together with peers who are on the frontlines of Christian nonprofit resource development.


  1. Recognize key trends

  2. Apply shared insights

  3. Grow your acumen in resource development


Dave Raley

EVP, Strategic Innovation


Griff Freyschlag

Vice President of Development

Denver Rescue Mission

Stop by Booth 52 for...

• Delicious, FREE espresso

• Your chance to win $500 for the ministry that most moves your heart and mind

Masterworks helps Christian organizations, like these and many more, move their audiences to action to achieve their missions.

Seattle Union Gospel Mission