We amplify your brand, story, and content online to grow awareness, increase engagement, and acquire and cultivate donors.
With Facebook creating more and more hoops for Christian nonprofits to jump through to target their donors with faith-forward ads, Masterworks created an innovative solution to maintain digital performance through the creation of our digital ad network.
One of our clients wanted to create ads to position their newly released book.
We wanted to find a long-term solution for interest-based targeting for new digital donors by placing our client’s ads in front of Christians who cared about their cause and wanting to partner with their organization.
Masterworks partnered with Atlanta Mission to take a mature fundraising channel (direct mail) and update it with a bright, new and vibrant brand, answering that burning question - can direct mail be beautiful AND effective?
We sought out to update the visuals of a mature direct mail program in a way that reflects a modern brand, breathing life and energy into their creative to maintain consistency and improve results.