Strategy & Planning

We architect holistic strategies and produce comprehensive in-year and long-term plans based on your goals and our 30 years of experience.

How we do it

Masterworks works with each full service client individually to build roboust, unique annual plans. We do this by initiating discovery sessions, deep dives into data and trends, reviewing past creative performance, and dreaming together about what could be in the coming year. We listen to you — internalizing your goals and desires for your fundraising program. We consider existing and emerging channels for reaching donors. We combine knowledge of your file health, your goals, and our robust team of subject matter experts to produce a long-term plan that we can track against together.

Learn more about our annual planning process: