With a growing number of Masterworks clients now bringing in more than half of their new donors online, digital has arrived. It’s fast becoming the place to find and cultivate … Read More
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Here’s looking at you
Twice a year the Masterworks team, including senior leaders, set aside one week for an in-depth review of every client. These gatherings, that we call “bi-annuals,” are a key distinctive that … Read More
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6 things on the minds of development leaders right now
For 15 years, I’ve been hosting an annual gathering of development leaders from across the Christian non-profit world. We get together to talk about what’s working in ministry marketing and … Read More
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Three keys to gift asks in acquisition (and reactivation)
We recently tested changing ask formulas for one of our clients and came away with some powerful insights. A little background… Our client had raised their minimum acquisition ask amount … Read More
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Telemarketing: Friend or Foe
Recently, as I was preparing for an upcoming client meeting, I was once again reminded of the important role that telemarketing can play in a fundraising program. While most of … Read More
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