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4 ways to leverage Conversion Optimization to grow your digital acquisition

With a growing number of Masterworks clients now bringing in more than half of their new donors online, digital has arrived. It’s fast becoming the place to find and cultivate … Read More

Here’s looking at you

Twice a year the Masterworks team, including senior leaders, set aside one week for an in-depth review of every client. These gatherings, that we call “bi-annuals,” are a key distinctive that … Read More

Telemarketing: Friend or Foe

Recently, as I was preparing for an upcoming client meeting, I was once again reminded of the important role that telemarketing can play in a fundraising program. While most of … Read More