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Who’s the most likely legacy giving prospect? You might be surprised.

Early on in my time leading mass supporter engagement in a national ministry, I assumed that the supporters who left estate gifts were nearly entirely “major donors.”  In large part, … Read More

A Vision for Planned Giving

One of the most fun things about partnering with ministries in the areas of marketing and fundraising is that — even after 26 years — we still have opportunities to … Read More