Some dogs are cute. Some dogs bite. What about your nonprofit? To your donors, are you a pit bull with bite? Or are you an approachable lab with tail wag? … Read More
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Connecting branding to fundraising
Is your brand clear, compelling and consistent? Do your fundraising offers faithfully represent your brand? When branding and fundraising support each other, guess what? Your donors will respond. The chatter … Read More
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Brand strategy is about more than vision. It’s about results.
Fast Company on the power of a visionary brand: [V]isionary brands market something much more compelling than what they have to sell today. They champion a long-term vision for something … Read More
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Our Spring 2015 Bi-Annuals
We recently wrapped up what I believe is one of the most unique things about Masterworks — our “Bi-annuals.” Bi-Annuals is an intensive week-long forum in which our senior leadership … Read More
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Don’t be JCPenney
As usual, last holiday season I put off my Christmas shopping until the last minute. This time, I witnessed something that holds a lesson for non-profits everywhere. As I dashed into … Read More
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Why organizations need branding for fundraising
I’ve seen a lot of comments lately about how branding can kill your fundraising. Critics write about how a focus on image and positioning disregards the needs of donors. How … Read More
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