In 2018, Domino’s, the largest pizza company in the world, launched a “Paving For Pizza” campaign providing a $5,000 grant to every state to use on paving better roads to … Read More
Three things we learned from Giving Tuesday (that you can still implement before year end!)
Giving Tuesday is now ingrained into the holiday season, and it’s more popular than ever. The Giving Tuesday Data Commons estimates that “giving in the United States alone totaled $3.1 … Read More
7 ideas for reaching more people & raising more money this year end
There are just seven more weeks before the end of the year, and we know how critical these weeks are for your fundraising efforts. At Masterworks, we have been fundraising … Read More
How to Blend Process, Strategy, and Creativity to Maximize Results
Throughout my career, I have been part of marketing and agency teams that have developed great creative as well as, if I’m honest, some not-so-great creative. As I look back … Read More
It’s the pretty stuff that does the heavy lifting
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
What Do Your Donors Really Want?
“Walk in Wisdom” is the theme for this year’s AGRM Conference. If wisdom is asking the right question at the right time, the savviest fundraisers today are asking this question: … Read More
Is Your Nonprofit a Pit Bull or Labrador Retriever?
Some dogs are cute. Some dogs bite. What about your nonprofit? To your donors, are you a pit bull with bite? Or are you an approachable lab with tail wag? … Read More
The 2018 Google Grants Changes (Part I): What Do They Mean for You?
In early December, you may have received an email from Google about upcoming changes to Google Grants. The tone of the email was glowing, and said in effect: “Good news! We’re … Read More
3 ways Les Schwab is nailing the customer experience…and how you can too!
As I was driving in to work at the Masterworks office last week, I suddenly felt my car start to shudder. Before I knew it (and after the least skillful … Read More
Branding: the Secret to Better Fundraising
View the recorded webinar here! You’re hearing about branding today more than ever before. Everyone seems to be doing it. Some tell you it will help your ministry stand out … Read More
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