For those with small children, or those who just love Disney, you may have heard Idina Menzel’s voice belting out a chorus from Frozen 2. It’s the current soundtrack of … Read More
There are just seven more weeks before the end of the year, and we know how critical these weeks are for your fundraising efforts. At Masterworks, we have been fundraising … Read More
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
We would love to see you at Christian Leadership Alliance’s Outcomes Conference on April 26-28 in Louisville! This will be an encouraging time, rich with opportunities to connect, engage, and … Read More
In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising. In the workshop, I … Read More
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
Things feel difficult and have felt that way for a while, and it seems like they might get more difficult before they get easier. Within my family, the feelings of … Read More
Every morning, near the start of my prayer time, I do this methodically: I think of three things that I’m thankful for and for each I give thanks to God. … Read More
The point is not that you should do this specific test, or that your results would be this impressive. It’s that you should be testing regularly and wisely to find the most promising opportunities for your organization. The nonprofits that are charging hard toward double-digit growth test constantly to learn and innovate.
We get questions. Like this one: Can my organization use the same story multiple times?
The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”