Once upon a time, back when I was a naïve young copywriter, I didn’t know what I was missing by not using the word will more often, or with greater … Read More
Subscribe
Search results for
Here’s looking at you
Twice a year the Masterworks team, including senior leaders, set aside one week for an in-depth review of every client. These gatherings, that we call “bi-annuals,” are a key distinctive that … Read More
Subscribe
6 things on the minds of development leaders right now
For 15 years, I’ve been hosting an annual gathering of development leaders from across the Christian non-profit world. We get together to talk about what’s working in ministry marketing and … Read More
Subscribe
5 keys to a winning content strategy
If you’ve ever participated in a website redesign, you’re probably familiar with the seemingly inevitable panic that occurs at the end of the project. The team spends months discussing technology … Read More
Subscribe
When was the last time you asked why?
3 steps to creating quality content “More content is better.” That’s what most people think about digital content. But that simply isn’t true. The quantity of your content isn’t important. … Read More
Subscribe