Once upon a time, back when I was a naïve young copywriter, I didn’t know what I was missing by not using the word will more often, or with greater … Read More
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AGRM Conference Preview: Building a successful rescue mission digital presence
Today we’ll be sharing a lesson from an upcoming presentation on how Seattle’s Union Gospel Mission has achieved outstanding growth digitally for the past eight years. Seattle’s Union Gospel Mission … Read More
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Raise Donations and Engagement with Facebook Advertising Today — A Non-Profit’s Case Study
Now that your non-profit has gathered a solid group of fans on your Facebook page, how do you influence them to give to your organization? You’ve spent countless hours drafting … Read More
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5 keys to a winning content strategy
If you’ve ever participated in a website redesign, you’re probably familiar with the seemingly inevitable panic that occurs at the end of the project. The team spends months discussing technology … Read More
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3 online reading behaviors you need to know about
Writing digital content isn’t the same as writing for print. Why? Because people digest digital content differently than print media. Your readers are demanding that you write differently. Will you … Read More
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