Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and … Read More
It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve … Read More
Be present. Learn from the creatures and created things that aren’t affected by the stock market’s peaks and plummets. See what they might have to say to you.
A couple of weeks ago, in our blog post The 2018 Google Grants Changes (Part I): What Do They Mean for You?, we talked about how Google Grants policies have … Read More
If you’re like most ministries, a large percentage of your annual online revenue comes in the month of December. Do you have a comprehensive plan in place to maximize online … Read More