Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and … Read More
Is your campaign-mindset limiting your digital performance?
It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve … Read More
Creativity isn’t just for creatives: Part I
Be present. Learn from the creatures and created things that aren’t affected by the stock market’s peaks and plummets. See what they might have to say to you.
The 2018 Google Grants Changes (Part II): Strategies for Minimizing Risks
A couple of weeks ago, in our blog post The 2018 Google Grants Changes (Part I): What Do They Mean for You?, we talked about how Google Grants policies have … Read More
Getting the most out of your digital year-end fundraising
If you’re like most ministries, a large percentage of your annual online revenue comes in the month of December. Do you have a comprehensive plan in place to maximize online … Read More