Giving Tuesday is now ingrained into the holiday season, and it’s more popular than ever. The Giving Tuesday Data Commons estimates that “giving in the United States alone totaled $3.1 … Read More
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7 ideas for reaching more people & raising more money this year end
There are just seven more weeks before the end of the year, and we know how critical these weeks are for your fundraising efforts. At Masterworks, we have been fundraising … Read More
Investigating the future of TikTok ads for digital advertising
The digital advertising environment is a quickly evolving landscape. Staying relevant requires continuous awareness of trends and a constant pursuit to engage with your audience. A key platform entering this … Read More
What’s the ROI of a Changed Mind?
We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For … Read More
Get over the complicated and keep it simple
There’s an old rule of thumb that says 95% of the people only use 5% of the functions. This is never more true — as Donald Norman pointed out in … Read More
CLA Outcomes Conference in Louisville
We would love to see you at Christian Leadership Alliance’s Outcomes Conference on April 26-28 in Louisville! This will be an encouraging time, rich with opportunities to connect, engage, and … Read More
How to Blend Process, Strategy, and Creativity to Maximize Results
Throughout my career, I have been part of marketing and agency teams that have developed great creative as well as, if I’m honest, some not-so-great creative. As I look back … Read More
How AI is transforming digital marketing and fundraising
In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising. In the workshop, I … Read More
Join us at NRB 2022 in Nashville
We’re hoping that we get the chance to meet you at the NRB 2022 Christian Media Convention. As the world’s largest gathering of Christian communicators and ministry professionals, NRB 2022 … Read More
It’s the pretty stuff that does the heavy lifting
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More