In 2018, Domino’s, the largest pizza company in the world, launched a “Paving For Pizza” campaign providing a $5,000 grant to every state to use on paving better roads to … Read More
Subscribe
Search results for
Fundraising Outlook for 2023
Results are in from 2022 year-end fundraising. While many clients ended December down from 2021, most clients raised more in December 2022 than in December 2019. We call this a … Read More
Subscribe
7 ideas for reaching more people & raising more money this year end
There are just seven more weeks before the end of the year, and we know how critical these weeks are for your fundraising efforts. At Masterworks, we have been fundraising … Read More
Subscribe
Get over the complicated and keep it simple
There’s an old rule of thumb that says 95% of the people only use 5% of the functions. This is never more true — as Donald Norman pointed out in … Read More
Subscribe
How to Blend Process, Strategy, and Creativity to Maximize Results
Throughout my career, I have been part of marketing and agency teams that have developed great creative as well as, if I’m honest, some not-so-great creative. As I look back … Read More
Subscribe
It’s the pretty stuff that does the heavy lifting
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s … Read More
Subscribe
Upcoming Webinar — Better Together: Integrating Fundraising and Your Giving Platform
Join us for a free, live webinar next week on July 20 to learn more about the powerful potential that comes from the tight coupling of a world-class giving platform … Read More
Subscribe
People of Masterworks | Mark Neigh, VP of Digital
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
Subscribe
Is your campaign-mindset limiting your digital performance?
It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve … Read More
Subscribe
California donor and data privacy in the news
On the heels of the General Data Protection Regulation (GDPR) legislation that came into effect for organizations active in Europe earlier this year, the state of California has become the … Read More
Subscribe