For many, this is the season of giving. Buying gifts for friends and family. Dropping off toys, food, and clothing at local food banks and churches for those in need. … Read More
Subscribe
Search results for
Production costs are up. How can you mail less?
Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and … Read More
Subscribe
Will We Ever Learn?
Once upon a time, back when I was a naïve young copywriter, I didn’t know what I was missing by not using the word will more often, or with greater … Read More
Subscribe
Are you making your donors angry? Maybe you should be.
Recently, at our weekly Masterworks staff meeting, I had the privilege of hearing from Scarlet Road, a ministry that serves women and girls who need help leaving the sex industry. … Read More
Subscribe
The uncontrollable force that can revolutionize direct mail fundraising
Every time a “new” channel has come into the mainstream, people have declared the death of the dominant channel before it. Radio was going to kill print. And we all … Read More
Subscribe